America’s foremost Latina Newscaster, award winning anchor Palmira Pérez has long earned the trust of Los Angeles audiences with her impressive, two-decade history of breaking important stories and delivering exciting, informative news specials. As the head anchor of KWHY Channel 22 (Telemundo-MundoFox-Mundomax) Noticias 22, “The Voice Of Your City” she successfully anchored the Spanish-language station KWHY Channel 22’s 5:00 p.m. and 10:00 p.m. newscasts.
Palmira attracted the highest Nielsen ratings of all Los Angeles Spanish to late news, in the country’s largest Hispanic market by pulling a key demographic; over the past 17 years, her show has been the highest rated among males in Southern California. Palmira’s crisp and polished presence, bold reporting, and focused investigations resonate with viewers who like their news straight up, with a twist of brains, and beauty. The Radio & Television News Association of Southern California (RTNA) agrees; they have presented Palmira with four Golden Mike® Awards, the top kudos in Southern California for TV journalistic excellence. A longtime member of the Television Academy, Palmira was Emmy nominated in 2014 for the 60 minute international TV news special, “Arts and Culture/History in Israel." And in 2015 "Culture/History: Los Secretos de Suleiman." Ever visible, Palmira is famous for her connection to the community, as demonstrated in her popular Noticias 22 interview segments “Let’s do it!” where she visited with everyday people on the job. Her many fans looked for her every January at the Rose Parade where she had participated for ten years with her signature fun, vibrant energy and articulation. Not limited to ‘hard news’ Palmira Perez has also produced in-depth ‘specials’ interviewing iconic singers Facundo Cabral, Flor Silvestre, Gloria Trevi and many celebrities. A vibrant, knowledgeable personality able to handle any scenario, Palmira has covered national and International elections, hosted the Rose Parade for 10 years, Fiesta Broadway, Lakers and Dodgers Parades and the Los Angeles Marathon. Palmira has also acted and done commercials.
Possessed of a law degree from the University of Guadalajara, it’s easy to imagine Palmira on “Law and Order,” prosecuting bad guys with the best of them. No doubt her subtle interrogation skills surface on the job: Palmira has interviewed some of the world's most interesting people, including Israel Prime Minister Benjamin Netanyahu, Mexican Presidential candidate Josefina Vazquez Mota, Mexican President Vicente Fox, renowned author, Jaime Labastida and many more high profile politicians. Palmira gives generously of her time in service, reflected in an ever-expanding list of fourteen commendations and recommendations, many of which exhibit her commitment to Women’s Issues. These in particular include her 2015 recognition by the State Of California Senate for her work with the Women’s Expo, the two 2013 recognitions by the City Of Los Angeles “Commission on the Status of Women “, and “Girls Today, Woman Tomorrow”. Recent acknowledgements of her dedication to her Mexican origins include the 2013 City Of Los Angeles Recognition “Keep traditions alive in our communities”, presented by Mayor Eric Garcetti. [The complete list is found in her CV.]
Native of the City of Guadalajara, Jalisco, Palmira has remained true to her roots. She is a member of the IME Advisory Council (CCIME), which functions as advisors and counselors to the Institute of Mexicans living in the United States. Palmira is a Board member of “University of Guadalajara Foundation USA, “ a member of the National Association of Hispanic Journalists (NAHJ) and President of the Alumni Association University of Guadalajara in Los Angeles. Palmira has been recognized by numerous organizations, significantly the City and County of Los Angeles for her outstanding work with the community, and focus on supporting women. Palmira is also active in encouraging Latino voters. She is also a principal of “3 Wise Latinas” an organization that holds seminars and inspires Latinas to be their ‘best selves.’ Palmira volunteers with The Mayte Prida Foundation, Latinas Lighting the Way for the Los Angeles Unified School District, Padres Contra El Cancer, The Girls Today Women Tomorrow Foundation and The Boys & Girls Club.